In the future of economic and social development, TerraPass will go down as one of the most intuitive and genuine ideas history has ever seen. Literally, while reading about it, I said aloud, "This is big!" I read an article in Wired Mag about this system, by which the participant pays to display a sticker whose proceeds go to offset the cost of carbon emissions produced by your vehicle. Essentially, you pay anywhere from $30-80 for a year "subscription" to TerraPass, and the money you have paid will go to exchange credits on the Chicago Climate Exchange or to renewable energy resources.
TerraPass IS for-profit, with a 10% profit goal, but this money is being used to support the people that make this possible, and for marketing the idea to the world. Not all corporations have to be evil, some of them actually do beneficial things. This is one of them.
Genius folks... Sheer genius.








Recent Comments